What is supplementation and why it is important to our bone o.o?

Every parent wants to ensure their child grows up healthy and strong- something that is often easier said and done with our hectic lifestyles. Kids today consume more processed foods than ever before and what healthy food they do eat is usually from nutrient deficient soils. Kids are also consuming more pop and junk foods and doing less exercise.

Supplementation is a smart choice to helps kids get healthy - but it's important to choose a multivitamin that will truly benefit your child's short term and long term health needs.

Studies show that not only are today's kids not getting enough calcium (only 19% of girls and 52% of boys) but, they're not getting other critical co-factors in their diet for bone growth. This is leaving health experts concerned. After all, the quality and quantity of bone laid down in childhood will strongly impart bone health later in life and 90% of bone mass is laid down by age of 17.